The Black Range Rover Vogue was seen by thousands of motorists a day after it was thrown in the middle of a central reservation in front of the dealership.
The 2016 model is covered with complaints against the company with the message: "Do not use this dealer."
Another message on the back door says: "Range Rover does not care."
On both sides of the car, the customer wrote: "Bad customer service, totally incompetent, lack of communication, impossible to repair the car".
The car has been out of Lancaster Land Rover in Erdington, Birmingham since Tuesday. His owner, a future dad who does not want to be named, says he has organized the event to warn other potential customers.
He claims to have bought the engine as a gift for his pregnant wife, but in a few days there have been problems with engine oil and airbags.
He said that despite a three-year warranty, when he called to complain, he was left waiting for five and a half hours and nothing was done to repair his car.
A spokesman for the dealer said, "We do not discuss individual customer cases.
"A General Manager and a Land Rover representative meet with the customer on site to agree on a course of action."
The event caught the attention of passers-by who posted their thoughts on social media.
In writing on Facebook, Graham Hewtin said, "Well, it's a way of sorting things out, I would have done the same thing."
Kelly Ruston wrote: "I passed this car yesterday and had to make a double check at the signage."
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