If you watch TV regularly, you must have come across Nigerian actor Hafiz Oyetoro popularly called Saka.
The actor who easily switches from
English to Yoruba movies, drama series and sitcoms is also popularly
known for his roles in advertor campaigns from telecommunications
company Etisalat.
But Saka seems to have changed camps and
pitched his tent with rival company, telecoms giant MTN. A new MTN ad
campaign tells us so.
MTN has kicked off their television
commercial for the recently activated Number Portability Scheme with
Saka gladly announcing he has ‘upgraded’ to MTN.
The ad starts with Saka dressed in green
traditional attire only to transform into a bright yellow attire as he
leads a music band.
‘I don port o, I don port go MTN. I don upgrade to MTN‘, Saka sings and dances.
Advertising doesn’t get more brutal than
this, picture a popular face of a big brand, announcing to millions of
consumers that he’s switching camps and advising them to do so too!
Some are of the opinion that MTN made
the desperate move, making Saka jump ship because the recently launched
‘number portability scheme’ might not favour them. MTN has often
received a lot of black lash from consumers on Social media who have
promised to leave the network once the scheme is launched. As we speak a
bloggers forum is contemplating on creating a ‘migrate away from MTN’
campaign.
Saka, sources say, got paid a mouth
watering N20m. Who would resist the offer? Many questions however trail
the move; didn’t Saka have an exclusive contract with Etisalat or was he
being paid per campaign?
While Etisalat cannot but face a minor
setback before of course launching their own campaign (maybe hire MTN
ambassadors Osuofia and Mama G?), MTN will relish the moment. Saka
however comes out as the biggest winner walking home with millions of
cash and the hype…
No comments:
Post a Comment