Billboard Magazine dubs Jay Z and
Beyonce the most powerful couple
in music...
From Billboard
Who in the music industry did so
better in the last year than this
power couple?
Leveraging their star power to
release new albums in
unprecedented ways—Jay Z
through Samsung and Beyoncé
through iTunes—they instantly
changed how the industry and
fans thought about interacting
with music. He gave his album
away; she charged a premium
price for hers. But they both used
.
the element of surprise to restore
the excitement that used to
accompany a new release, before
that impact was dulled by the
endless thunder of carefully
plotted promotion.
In short, they proved that content
truly is king. Or, in this case, king
and queen.
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