The entrepreneurial savvy of the average Nigerian is not to be taken for
 a joke or trifled with. When our correspondent came across an Agege 
Bread shop in London, he was stuck in disbelief. Undoubtedly Agege Bread
 has infiltrated the cosmopolitan city of London.Agege
 Bread is a loaf of bread made popular by the bakers from the same Lagos
 suburb that make the bread. Millions of Lagosians are familiar with the
 delicacy and have it as a regular part of their balanced diet.
Now 
some savvy entrepreneur has taken the concept to London, England and is 
making a small fortune baking and delivering Nigerian styled loaves to 
lovers of baked products in the Queen’s own country.
One noticeable 
difference about the difference in the London made Agege bread is the 
packaging is more professional and appealing than the locally made 
version. However that is simply a testament to the enabling environment 
that a country like Great Britain affords its citizens and migrants.
According
 to the website of the company, “The idea of providing home away from 
home in England for an average Nigerian in diaspora, to enjoy quality 
and home taste Nigerian conventional food at the lowest possible price, 
was our aim that gave birth to London Agege bread. In 2005 from the East
 end of London, the dream was born and has since spread across the UK 
and Europe.
From a dream, it has grown to become a household name all
 over London, Northern Ireland and Europe, a corporate brand and a 
quality standard in the bakery/confectionery industry in England 
offering quality, comfort and home taste satisfaction in diaspora for 
Nigerians and Europeans also other Africans individuals, groups, 
churches, mosques and other corporate organizations.”
At its South 
East London, Deptford Street address, diners can not only buy bread, 
they can choose from a plethora of other soulful dishes that immediately
 transport the diner mentally to a Bukka in Nigeria.
No comments:
Post a Comment