The entrepreneurial savvy of the average Nigerian is not to be taken for
a joke or trifled with. When our correspondent came across an Agege
Bread shop in London, he was stuck in disbelief. Undoubtedly Agege Bread
has infiltrated the cosmopolitan city of London.Agege
Bread is a loaf of bread made popular by the bakers from the same Lagos
suburb that make the bread. Millions of Lagosians are familiar with the
delicacy and have it as a regular part of their balanced diet.
Now
some savvy entrepreneur has taken the concept to London, England and is
making a small fortune baking and delivering Nigerian styled loaves to
lovers of baked products in the Queen’s own country.
One noticeable
difference about the difference in the London made Agege bread is the
packaging is more professional and appealing than the locally made
version. However that is simply a testament to the enabling environment
that a country like Great Britain affords its citizens and migrants.
According
to the website of the company, “The idea of providing home away from
home in England for an average Nigerian in diaspora, to enjoy quality
and home taste Nigerian conventional food at the lowest possible price,
was our aim that gave birth to London Agege bread. In 2005 from the East
end of London, the dream was born and has since spread across the UK
and Europe.
From a dream, it has grown to become a household name all
over London, Northern Ireland and Europe, a corporate brand and a
quality standard in the bakery/confectionery industry in England
offering quality, comfort and home taste satisfaction in diaspora for
Nigerians and Europeans also other Africans individuals, groups,
churches, mosques and other corporate organizations.”
At its South
East London, Deptford Street address, diners can not only buy bread,
they can choose from a plethora of other soulful dishes that immediately
transport the diner mentally to a Bukka in Nigeria.
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